Joico Color Balance Blue Shampoo

Instantly neutralizes unwanted orange and brassy tones in brunette hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static

Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Blue Shampoo and Conditioner together.